Thursday, August 18, 2005

There have been some

interesting developments in Digital Cinema, and some things never change:

1)
Hollywood's top film studios have agreed on a long-awaited and crucial technical standard that clears the way for a new era of digital film distribution. reached after three years of bitter wrangling within the film industry, marks a crucial milestone in the evolution of cinema from celluloid reels to high-definition digital movies that can be piped directly into theatres.The agreement sets uniform specifications for projectors that film theatres would use to show high-quality digital films in neighbourhood film theatres, allowing the new medium to flourish.

2)
Ireland is set to become the world's first country to have digital film in every cinema.
All movie houses in Northern Ireland and the Republic of Ireland are to have their traditional 35mm film projectors replaced.
Irish movie lovers have the second highest level of cinema attendance in Europe.

3)
In collaboration with Disney, Dolby Laboratories plans to install its Dolby Digital Cinema systems in approximately 100 specially-selected, high-profile theatres in 25 top markets that will present the 3D film Chicken Little to be released on November 4, 2005.

So, Hollywood has a TECHNICAL standard, Ireland is going digital, and Disney is installing digital projectors in specially selected theatres for a movie release.

There have been comments about how George Lucas has said he's a little disappointed in how Digital Cinema has been deployed. He was wishing more theatres would have been digital for the last Star Wars movies, and how there would have to be more theatres digital to make a 3D release of all 6 Star Wars movies viable. Hmm...

What does Disney have figured out, that Lucas didn't? If ANYONE in the industry could have pushed the envelope in regards to Digital Cinema, it would have been someone with the POWER to say to 20th Century Fox.. "Why don't WE figure out a way to help get theatres to go digital, so the most number of people can see them" Instead, Lucas decided to stay out of the debate, and let things develop slowly. He lost out as a result.

In the long run, Digital will be a cost savings for everyone.
Producing a print costs over $4,000 per print. Hollywood would SAVE a bundle..
Let's look at the Chicken Little project. Disney will save $400,000 on print costs.
Depending on what happens after the movie finishes playing (Will Disney and Dolby take away the projectors after the run?) Disney can save another $400 thousand dollars on subsequent releases, if they keep the digital theatres, and book more movies into them. 4 more movies over 2 years will save Disney.. Well, you get the idea.

This doesn't even start to cover the filmmakers that can't afford to shoot on film, and use video instead. Digital cinema will open doors to distribution that have never existed before, and bring product that wouldn't normally get to bee seen to the masses.

I'm excited over digital cinema for that reason alone.

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